Data protection declaration

Data protection

We have written this data protection declaration (version 26.01.2020-311146750) in order to explain to you, in accordance with the requirements of the Basic Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

It's a pity that these explanations sound very technical, but we have tried to describe the most important things as simple and clear as possible.

Automatic data storage

When you visit websites today, certain information is created and stored automatically, as is the case on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically saves data like

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.
According to Article 6 paragraph 1 f DSGVO (Legality of the processing), the legal basis consists of the legitimate interest in enabling the error-free operation of this website by collecting web server log files.

cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used, so that you can better understand the following privacy statement.

What exactly are cookies?

Always when you surf the Internet, use a browser. Known browsers are for example Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

one cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, since there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, virtually the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other "malware". Cookies also cannot access information on your PC.

For example, this is how cookie data can look like:

A browser should support the following minimum sizes:

Which types of cookies are there?

The question which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish 4 types of cookies:

Imperative Cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.

Target oriented cookies
These cookies ensure a better user-friendliness. For example, entered locations, font sizes or form data are saved.

advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you wish to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?

How and if you want to use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option to delete cookies, to only partially allow them or to deactivate them. For example, you can block third-party cookies, but allow all other cookies.

How and whether you want to use cookies is up to you.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not. The procedure varies from browser to browser. The best thing to do is to search the instructions in Google with the search term "Delete cookies Chrome" or “Disable cookies Chrome” in case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy policy?

The so-called "cookie guidelines" have been in place since 2009. They state that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the Cookie Guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemediengesetz (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

storage of personal data

Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal details when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept safe and will not be passed on to third parties.

We use your personal data therefore only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.

If you send us personal data by e-mail – thus off this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

According to Article 6 paragraph 1 a DSGVO (lawfulness of the processing), the legal basis consists in the fact that you give us the consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient; you will find our contact details in the imprint.

rights according to the basic data protection regulation

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behaviour

In the following privacy policy we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behaviour on this website.

You can find out more about the possibilities of contradicting this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design Article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the upper left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Fonts Privacy Policy

We use Google Fonts from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website.

You do not need to log in or set a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account information being submitted to Google while using Google Fonts. Google tracks the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We'll be taking a closer look at what exactly this data storage looks like in more detail later on.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts, which the Google LLC provides for free use.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses. So we can use them freely without paying royalties.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and don't have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN) there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

So we use the Google fonts so that we can present our entire online service as beautiful and consistent as possible. According to Art. 6 para. 1 f lit. F DSGVO, this already constitutes a "legitimate interest" in the processing of personal data. In this case, "legitimate interest" means both legal and economic or idealistic interests that are recognised by the legal system.

Which data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end user data to what is necessary for the efficient provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software area.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Google can determine the popularity of the fonts through the collected usage figures. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. BigQuery is a web service from Google for companies that want to move and analyse large amounts of data.

To consider, however, that every Google Font request also automatically transfers information such as IP address, language settings, screen resolution of the browser, version of the browser and name of the browser to the Google servers. Whether this data is also stored, is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Requests for CSS assets are stored by Google for one day on your servers, which are mainly located outside the EU. This allows us to use the fonts with the help of a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change e.g. the design or font of a web page.

The font files are stored by Google for one year. Google's goal is to improve the loading time of web pages. If millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.

How can I delete my data or prevent the data storage?

The data that Google stores for a day or a year cannot be simply deleted. The data is automatically transmitted to Google when the page is viewed. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311146750. In this case, you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and can thus get the best out of our website. You can find more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=311146750. Although Google addresses data protection issues there, it does not provide really detailed information about data storage. It's relatively difficult (almost impossible) to get really accurate information from Google about stored data.

Which data is generally collected by Google and what this data is used for can also be found at https://www.google.com/intl/de/policies/privacy/

Google Fonts Local Privacy Policy

We use Google Fonts of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. We have integrated the Google fonts locally, i.e. on our web server – not on the servers of Google –. This means that there is no connection to Google's servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts provided by Google LLC for free use. With Google Fonts you could use the fonts without uploading them to your own server. But to prevent any information transfer to the Google server in this regard, we have downloaded the fonts to our server. In this way we act in accordance with data protection regulations and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts and can thus get the best out of our website. You can find more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=311146750.

Google Analytics Privacy Policy

We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data about your actions on our website. For example, when you click on a link, that action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used for traffic analysis of our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we get reports about your user behaviour. These reports can include the following:

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.

Which data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This way Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this User ID. So it is only possible to evaluate pseudonymous user profiles.

Identifiers such as cookies and app instance IDs measure your interactions on our site. Interactions are all types of actions you perform on our site. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not share any Google Analytics data unless we, as the website operator, authorise it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

name: _ga
value:2.1326744211.152311146750-5
Use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
expiry date: after 2 years

name: _gid
value:2.1687193234.152311146750-1
purpose: The cookie is also used to distinguish the website visitors
expiration date: after 24 hours

name: _gat_gtag_UA_<property-id>
value: 1
Application: Used to lower the request rate. If Google Analytics is provided through the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
expiration date: after 1 minute

name: AMP_TOKEN
value: no information
Use: The cookie has a token with which a User ID can be retrieved from the AMP Client ID Service. Other possible values indicate a logout, a request or an error.
expiration date: after 30 seconds up to one year

name: __utma
value:1564498958.1564498958.1564498958.1
Use: With this cookie you can track your behavior on the website and measure its performance. The cookie is updated each time information is sent to Google Analytics.
expiry date: after 2 years

name: __utmt
value: 1
Application: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
expiration date: after 10 minutes

name: __utmb
value:3.10.1564498958
Use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
expiration date: after 30 minutes

name: __utmc
value: 167421564
Use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
expiration date: After closing the browser

name: __utmz
value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Use: The cookie is used to identify the source of the traffic on our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertising campaign.
expiry date: after 6 months

name: __utmv
value: no specification
Use: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
expiry date: after 2 years

Note: This list cannot claim to be complete, as Google changes the choice of their cookies again and again.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. With heatmaps you can see exactly those areas that you click on. This way we get information where you are "on the road" on our site.

session duration: Google defines session duration as the time you spend on our site without leaving the site. If you've been inactive for 20 minutes, the session ends automatically.

Bounce rate (engl. Bouncerate): We are talking about a bounce if you only view one page on our website and then leave our website again.

account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP-location determination.

Technical Information: Technical information includes your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement brought you to our site.

Additional data are contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding to your favorites. This list does not claim to be exhaustive and serves only as a general orientation for the data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers all over the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center there are appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyse servers, the risk of a service interruption at Google remains low.

Standardised, Google Analytics has a retention period of 26 months for your user data. Then your user data will be deleted. However, we have the possibility to choose the retention period of user data ourselves. We have five options for this:

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent the data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. By using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311146750. We hope we could give you the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.

More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the functions for advertising reports in Google Analytics. The demographic and interest reports include information on age, gender and interests. This allows us to – without being able to assign this data to individual persons – get a better picture of our users. You can learn more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google Account under "Advertising Settings" on https://adssettings.google.com/authenticated by checking the checkbox.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.

[google_analytics_optout]Disable Google Analytics[/google_analytics_optout]

Google Analytics Supplement for data processing

We have concluded a direct customer agreement with Google for the use of Google Analytics by accepting the "data processing addendum" in Google Analytics.

More about the data processing supplement for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. This will update existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymous data about you, if you have allowed personalized ads in your Google Account.

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The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only later purchase the product via a laptop. By activating Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect additional visitor data such as location, search history, YouTube history and data about your actions on our website. This helps Google provide us with better advertising reports and more useful information about your interests and demographics. These include your age, what language you speak, where you live, or what gender you are. In addition, social criteria such as your occupation, marital status and income are also collected. All these characteristics help Google Analytics to define groups of people or target groups. The reports also help us to better assess your behaviour, wishes and interests. This enables us to optimize and adapt our services and products for you. This data expires by default after 26 months. Please note that this data is only collected if you have allowed personalised advertising in your Google Account. It is always aggregated and anonymous data and never data about individual people. You can manage or delete this data in your Google Account.

Facebook-Pixel Privacy Policy

We use the Facebook pixel of Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided that you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used for advertising purposes. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by including Facebook pixels on a test page. Please note that these are only sample cookies. Depending on the interaction on our website, different cookies are set.

name: _fbp
value: fb.1.1568287647279.257405483-6311146750-7
Use: This cookie uses Facebook to display advertising products.
expiry date: after 3 months

name: fr
value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Use: This cookie is used to make Facebook pixels work properly.
expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311146750-3
value: name of the author
Use: This cookie stores the text and the name of a user who, for example, leaves a comment.
expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
value: https%3A%2F%2Fww.test page...%2F (URL of the author)
Use: This cookie stores the URL of the website, which the user enters in a text field on our website.
expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
value: e-mail address of the author
Use: This cookie stores the user's e-mail address, if he/she has provided it on the website.
expiry date: after 12 months

Note: The cookies mentioned above refer to individual user behaviour. Especially when using cookies, changes in Facebook can never be ruled out.

If you are logged in to Facebook, you can change your settings for advertisements yourself under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the possibility to deactivate or activate providers.

If you would like to learn more about Facebook's privacy policy, we recommend that you read the company's own privacy policy at https://www.facebook.com/policy.php.

Facebook Automatic advanced matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number as additional information to Facebook, if you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

For our website we use the Google Tag Manager of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). This Tag Manager is one of many helpful marketing products from Google. The Google Tag Manager allows us to centrally install and manage code sections of various tracking tools that we use on our website.

In this privacy policy we would like to explain to you in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organization tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose JavaScript code sections are inserted into the source code of our site. The tags often come from Google internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use the Google Tag Manager for our website?

As they say: Organization is half the battle! And that of course also applies to the maintenance of our website. To make our website as good as possible for you and all people interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we need to include appropriate JavaScript codes in our website. Basically we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it's easy to lose track. Therefore we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use interface and no programming skills are required. So we manage to keep order in our tag jungle.

Which data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data captures the individual tags of the different web analysis tools. The data is virtually passed through the Google Tag Manager to the individual tracking tools and is not stored.

However, the situation is completely different with the tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. For this purpose, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager we have allowed Google to receive anonymous data from us. However, this only concerns the use and usage of our Tag Manager and not your data, which is stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus agree to the anonymous transfer of our website data. We were not able to find out exactly which summarized and anonymous data is forwarded - despite long research. In any case, Google will delete all information that could identify our website. Google combines this data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing our own results with those of our competitors. Based on the collected information, processes can be optimized.

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. These servers are spread all over the world. Most of them are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.

How long the individual tracking tools store data about you can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent the data storage?

The Google Tag Manager itself does not set cookies, but manages tags of different tracking websites. In our privacy policy for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311146750. If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display pictures, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services, where it is explained how they handle your data:

Facebook Privacy Policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. In the following we give an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:

Through these tools, Facebook extends services and has the possibility to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook-Ads) we can reach exactly these people. However, in order to be able to show the users suitable advertisements, Facebook needs information about the wishes and needs of the people. For example, information about user behaviour (and contact details) is made available to the company on our website. In this way, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.

Data about your behavior on our website is called "event data" by Facebook. This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

Which data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with its own data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" process takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact data, "event data" is also transmitted. Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event information" may also be linked to contact information. This allows Facebook to provide better personalized advertising. After the matching process mentioned above, Facebook will delete the contact information again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which has been collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies on https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent the data storage?

In accordance with the data protection basic regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data will only take place if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Right-click on Facebook and select Settings.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivation and deletion”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data policy on https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are integrated on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" label. A social plugin is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar “-suggestions”- and “-Share”-buttons.

On https://developers.facebook.com/docs/plugins you can get more information on how to use the individual plug-ins. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can use them to optimize our ads.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information concerning your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you have to log off (log out) from Facebook during your website visit.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. You can also read about how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

name: dpr
value: no specification
Use: This cookie is used to make the social plug-ins on our website work.
expiration date: after session end

name: fr
value: 0jieyh4311146750c2GnlufEJ9..Bde09j…1.0.Bde09j
Use: The cookie is also necessary for the plug-ins to work properly.
expiry date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements yourself under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the possibility to deactivate or activate providers.

If you would like to learn more about Facebook's privacy policy, we recommend that you read the company's own privacy policy at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. So you can easily log in with your Facebook account without having to create another user account. If you decide to make your registration via the Facebook login, you will be redirected to the social media network Facebook. There the registration is done via your Facebook user data. Through this login procedure, data about you or your user behavior is stored and transmitted to Facebook.

In order to save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set or already exist in your browser when you log in to our site via the Facebook login:

name: fr
value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Use: This cookie is used to make the social plugin on our website work at its best.
expiry date: after 3 months

name: datr
value: 4Jh7XUA2311146750SEmPsSfzCOO4JFFl
Use: Facebook sets the “datr”-cookie when a web browser accesses facebook.com, and the cookie helps to identify login activity and protect users.
expiry date: after 2 years

name: _js_datr
value: deleted
Use: This session cookie sets Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
expiration date: after session end

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are for example _ fbp, sb or wd. A complete enumeration is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook Login offers you on the one hand a fast and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better adapt our offer and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as >/p>

In return, we provide Facebook with information about your activities on our website. Among other things, this includes information about the end device you use, which sub-pages you visit on our website or which products you have purchased from us.

By using Facebook Login you agree to the data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend that you read the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram Privacy Policy

We have added features from Instagram to our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram is a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our site that have an Instagram feature embedded, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control the data processing. Because Instagram is part of Facebook Inc., we obtain our information from the Instagram policies on the one hand, and from the Facebook data policies themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. On "Insta" (as many of the users casually call the platform) you can upload photos and short videos, edit them with different filters and also distribute them in other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our contents is a matter of course for us. With the embedded Instagram functions we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This way, our ads are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight about your wishes and interests. It is important to note that these reports do not identify you personally.

Which data is stored by Instagram?

When you come across one of our sites that has Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. Whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. We also record the date and time of your interaction with Instagram. If you have an Instagram account or are logged in, Instagram will store much more information about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram. Customer data includes, for example, name, address, phone number and IP address. It is important to note that this customer data is only transmitted to Instagram after you have been "hashed". Hashing means that a record is converted into a string. This allows you to encrypt the contact information. In addition, the "event data" mentioned above is also transmitted. By "event data" Facebook - and consequently Instagram - understands data about your user behavior. It can also happen that contact data is combined with event data. The contact information collected will be matched with the data Instagram has already collected from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing at Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least one cookie set. If this is the case, your browser uses the cookie to send information to Instagram whenever you come into contact with an Instagram function. After 90 days (after matching) at the latest, this data is deleted or anonymized. Although we have studied Instagram's data processing practices extensively, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an instagram function (such as a button or an Insta image). In our test we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
value: “”
Use: This cookie is most likely set for security reasons to prevent fake requests. However, we could not find out more about it.
expiration date: after one year

Name: mid
value: “”
Use: Instagram uses this cookie to optimize its own services and offerings inside and outside Instagram. The cookie defines a unique User ID.
expiration date: after end of session

name: fbsr_311146750124024
value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
expiration date: after end of session

name: rur
value: ATN
Use: This is an Instagram cookie that guarantees the functionality on Instagram.
expiration date: after end of session

name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311146750”
Purpose: This cookie is used for marketing purposes by Instagram.
expiration date: after end of session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in accordance with Instagram's own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent the data storage?

Thanks to the data protection basic regulation you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how the Instagram account deletion works:

Open the Instagram app first. On your profile page, go down and click on "Help Area". You will now be taken to the company's website. On the website, click on "Manage your account" and then on "Delete your account".

If you completely delete your account, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram stores your information primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the administration always works a little bit differently. Here we show you the instructions of the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We have tried to give you the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policies.

YouTube privacy policy

We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal, which is a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the servers of YouTube or Google. Various data is transferred (depending on the settings). Google is responsible for the entire data processing and therefore the privacy policy of Google also applies.

In the following, we would like to explain to you in more detail what data is processed, why we have included YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos we provide you with further helpful content besides our texts and pictures. In addition, the embedded videos make our website easier to find on the Google search engine. Even if we place ads via Google Ads, Google can - thanks to the data collected - really only show these ads to people who are interested in our offers.

Which data is stored by YouTube?

When you visit one of our sites that has a YouTube video embedded, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged in to your YouTube account, YouTube can associate your interactions on our site with your profile, usually using cookies. This includes information such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact information, any ratings, sharing content via social media, or adding to your favorites on YouTube.

If you're not signed in to a Google Account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is preserved. But much interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand we show cookies that are set with a registered account. The list cannot claim to be complete, because user data always depend on the interactions on YouTube.

name: YSC
value: b9-CV6ojI5Y
Use: This cookie registers a unique ID to store statistics of the video viewed.
expiration date: after session end

name: PREF
value: f1=50000000
Use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
expiry date: after 8 months

name: GPS
value: 1
Use: This cookie registers your unique ID on mobile devices to track your GPS location.
expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
value: 95Chz8bagyU
Use: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
expiry date: after 8 months

Additional cookies that are set when you are logged in with your YouTube account:

name: APISID
value: zILlvClZSkqGsSwI/AU1aZI6HY7311146750-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
expiry date: after 2 years

name: CONSENT
value: YES+AT.de+20150628-20-0
Use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorised attacks.
Expiry date: after 19 years

Name: HSID
value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
expiry date: after 2 years

name: LOGIN_INFO
value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login data.
expiry date: after 2 years

Name: SAPISID
value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
expiry date: after 2 years

name: SID
value: oQfNKjAsI311146750-
Use: This cookie stores your Google Account ID and your last sign-in time in digitally signed and encrypted form.
expiry date: after 2 years

name: SIDCC
value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and which advertisements you may have seen before visiting our site.
expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centres are located. Your data is distributed on the servers. So the data can be retrieved faster and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data can be deleted at any time, others are automatically deleted after a limited time and some are stored by Google for a longer period of time. Some data (such as items from "My activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you're not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent the data storage?

In general, you can manually delete data in your Google Account. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.

Whether or not you have a Google Account, you can configure your browser to delete or disable Google cookies. This works in different ways depending on the browser you use. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each cookie whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to know more about how we handle your data, we recommend you read the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have implemented the YouTube Subscribe button on our website. You usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white writing in front of a red background and the white "Play" symbol to the left. But the button can also be shown in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website and don't need to visit the YouTube website. We want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.

If you see a built-in subscription button on our site, YouTube sets – according to Google – at least one cookie. This cookie stores your IP address and our URL. It also allows YouTube to learn information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged into YouTube:

name: YSC
value: b9-CV6ojI5311146750Y
Use: This cookie registers a unique ID to store statistics of the video viewed.
expiration date: after session end

name: PREF
value: f1=50000000
Use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
expiry date: after 8 months

name: GPS
value: 1
Use: This cookie registers your unique ID on mobile devices to track your GPS location.
expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
value: 31114675095Chz8bagyU
Use: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube may store many of your actions/interactions on our site using cookies and associate them with your YouTube account. This allows YouTube to learn, for example, how long you have been browsing our site, what type of browser you are using, what screen resolution you prefer, or what actions you take.

YouTube uses this data to improve its own services and offers on the one hand, and to provide analysis and statistics for advertisers (who use Google Ads) on the other.

Twitter privacy policy

On our website we have integrated functions of Twitter. These are for example embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and Switzerland, the mere inclusion of Twitter functionality does not yet transfer any personal data or data relating to your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, stored and processed there. We have no influence on and are not responsible for this data processing. Within the scope of this privacy policy, we would like to give you an overview of which data Twitter stores, what Twitter does with this data and how you can protect yourself to a large extent from data transmission.

What is Twitter?

For some, Twitter is a news service, for others it is a social media platform and yet others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on expanding a network for friends, but wants to be understood as a worldwide and open message platform. With Twitter, one can also have an anonymous account and tweets can be deleted by the company on the one hand, and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through different channels and communicate with our customers. Especially Twitter has become very important to us as a useful "little" news service. Again and again we tweet or retweet exciting, funny or interesting content. We are aware that you cannot follow every channel separately. After all, you also have something else to do. That's why we have also integrated Twitter functions on our website. You can experience our Twitter activity "on site" or come to our Twitter page via a direct link. Through the integration, we want to strengthen our service and the user-friendliness of our website.

Which data is saved by Twitter?

Which cookies are set when you are not logged in to Twitter, but visit a website with built-in Twitter features, we will show you now. Please consider this enumeration as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

name: personalization_id
value: “v1_cSJIsogU51SeE311146750”
Use: This cookie stores information about how you use the website and which advertisements you may have used to get to Twitter.
expiry date: after 2 years

Name: long
value: en
Purpose: This cookie stores your preset or preferred language.
expiration date: after session end

Name: guest_id
value: 311146750v1%3A157132626
Use: This cookie is set to identify you as a guest.
Expiry date: after 2 years

Name: fm
value: 0
Purpose: Unfortunately, we were not able to find out the purpose of this cookie.
expiration date: after session end

Name: external_referer
value: 3111467502beTA0sf5lkMrlGt
Use: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days

Name: eu_cn
value: 1
Purpose: This cookie stores user activity and serves various Twitter advertising purposes.
Expiry date:
After one year

Name: ct0
value: c1179f07163a365d2ed7aad84c99d966
Use: Unfortunately we have not found any information about this cookie.
expiration date: after 6 hours

Name: _twitter_sess
value: 53D%253D–dd0248311146750-
Use: With this cookie you can use functions within the Twitter website.
expiration date: after session end

Note: Twitter also works with third party providers. That's why our test also detected the three Google Analytics cookies _ga, _gat, _gid.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve your own services and advertising offers, on the other hand the data also serves internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, this data will be deleted, summarized or otherwise concealed after a maximum of 30 days. The Twitter servers are located at different server centers in the United States. It can therefore be assumed that collected data is collected and stored in America. After our research, we were not able to clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or a legal deletion period exists.

How can I delete my data or prevent the data storage?

Twitter repeatedly emphasizes in its privacy policy that it does not store any data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data about you.

If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button Then click on "Settings and privacy". Here you can individually manage your data processing.

If you do not have a Twitter account, you can go to twitter.com and then click on "Individualization". Under the point "Individualization and data" you can manage your collected data.

As mentioned above, most of the data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only edit the cookies in the browser “selected by you”. This means: if you use another browser in the future, you will have to manage your cookies there again according to your wishes. Here is the instruction for cookie management of the most popular browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also manage your browser in such a way that you are informed about every single cookie. Then you can always decide individually whether you want to accept a cookie or not.

Twitter also uses the data for personalized advertising inside and outside Twitter. You can turn off personalized advertising in the settings under "Individualization and data". If you use Twitter on a browser, you can deactivate personalised advertising under http://optout.aboutads.info/?c=2&lang=EN.

Twitter is an active participant in the EU-U.S. Privacy Shield Framework This framework ensures correct data transmission between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO you can learn more about this.

We hope we have given you a basic overview of the data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy policy at https://twitter.com/de/privacy.

ShareThis privacy policy

On this website we use functions of ShareThis from the company ShareThis (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA) to enable visitors to share contents of this website.

Services from ShareThis

By using ShareThis's social plugins, visitors are able to share contents of this website in various social networks such as Facebook, Twitter, Google+ and many more.

Which data is processed by ShareThis?

If visitors share content with ShareThis in services where they have an account and are logged in, the visit and the sharing can be assigned to the user.
ShareThis uses cookies, pixel tags, HTTP headers and browser identifiers to collect information about visitor behavior and shares this information with third parties after pseudonymization.
Here is a list of the data that may be processed:

  • Unique ID of a cookie placed in the web browser
  • General click behaviour
  • Addresses of the visited websites
  • search queries via which a visitor has reached the page with ShareThis
  • Navigation from website to website if ShareThis services expired
  • Duration of stay on a website
  • Which elements were clicked or highlighted
  • The IP address of the computer or mobile device
  • Mobile Ad IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • Which program on the computer (browser) or which operating system was used (iOS)

Cookies from ShareThis

ShareThis uses cookies which we list as examples below. You can find more about the ShareThis cookies under https://www.sharethis.com/privacy/.

  • __unam
    • expiry date: 9 months
    • use: Counts clicks and shares on a web page
    • Example value: 8961a7f179d1d017ac27lw87qq69V69311146750

Forwarding of data to third parties by ShareThis

ShareThis shares collected information after pseudonymization with third parties.

Save time with ShareThis

ShareThis stores collected data for a period of up to 14 months from the date of data collection. ShareThis cookies expire 13 months after the last update.

ShareThis Opt-out

If you no longer wish to see advertisements based on data collected by ShareThis, you can use the Opt Out button on https://www.sharethis.com/privacy/. This will set an opt-out cookie which you must not delete to keep this setting.

You can also define your preferences for usage-based online advertising via http://www.youronlinechoices.com/de/ in the preference management.

If you would like to know more about the processing of your data by ShareThis, you can find all information under https://www.sharethis.com/privacy/.

AddThis Privacy Policy

On this website we use functions of AddThis from Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) to enable visitors to share the contents of this website.

Services from AddThis

By using the AddThis buttons (see http://www.addthis.com/get/share/de/) of AddThis, visitors are able to share content from this website in various social networks such as Facebook, Twitter, Pinterest, Google+ and many more.

Which data does AddThis?

process

If visitors share content with AddThis in services where they have an account and are logged in, the visit and sharing can be assigned to the user.
AddThis uses cookies, pixel tags, HTTP headers and browser identifiers to collect information about visitor behavior and shares this information with third parties after pseudonymization.
Here is an exemplary list of the data that may be processed:

  • Unique ID of a cookie placed in the web browser
  • Address of the visited website
  • Time of the website visit
  • search queries via which a visitor has reached the page with AddThis
  • Duration of stay on a website
  • The IP address of the computer or mobile device
  • Mobile Ad IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • Which program on the computer (browser) or which operating system was used (iOS)

cookies from AddThis

AddThis uses cookies which we list below as examples and extracts. More about the AddThis cookies can be found at http://www.addthis.com/privacy/privacy-policy.

  • bt2
    • Expiry time: 255 days
    • use: Used to record parts of the visited website to recommend other parts of the website
    • Example value: 8961a7f179d87qq69V69311146750
  • bku
    • expiry time: 179 days
    • Use: Registers anonymized user data such as IP address, geographic location, websites visited and which ads the user has clicked on to optimize the ad based on user movement on websites using the same ad network
    • Example value: ra/99nTmYN+fZWX7311146750

Disclosure of data to third parties by AddThis

AddThis shares collected information with third parties – for details see http://www.addthis.com/privacy/privacy-policy#section5.

storage time with AddThis

AddThis stores collected data for a period of up to 13 months from the date of data collection.

AddThis Opt-out

If you no longer wish to see advertisements based on data collected by AddThis, you can use the Opt Out button on http://www.addthis.com/privacy/opt-out. This will set an opt-out cookie which you may not delete to keep this setting.

You can also define your preferences for usage-based online advertising via http://www.youronlinechoices.com/de/ in the preference management.

If you would like to know more about the processing of your data by AddThis, you will find all information under http://www.addthis.com/privacy/privacy-policy.

Source: Created with the Privacy Generator by AdSimple in cooperation with 123familie.de

(Originaly legal notice/privacy policy/data protection in German - Translated with www.DeepL.com/Translator (free version)